Insightly is a Customer Relationship Management (CRM) system designed to help businesses manage their contacts, relationships, and projects. It provides tools for sales, marketing, and project management in a single platform. Here are some key features and aspects of Insightly:

1. Contact Management: Insightly allows you to store and manage detailed information about your contacts, including their names, companies, addresses, email addresses, and more. It also enables you to categorize contacts, making it easier to target specific groups for marketing campaigns.

2. Pipeline Management: This feature helps you track and manage your sales process from initial contact to final sale. You can customize pipelines to fit your specific sales process stages and monitor the progress of deals.

3. Task and Project Management: Insightly provides tools for task and project management. You can assign tasks to team members, set due dates, and monitor progress. Projects can be broken down into tasks and milestones.

4. Email Integration: It integrates with popular email platforms like Gmail, Outlook, and others. This allows you to track email interactions with your contacts directly within the CRM system.

5. Workflow Automation: You can automate repetitive tasks and processes using workflows. This can help streamline your sales and marketing efforts.

6. Reporting and Analytics: Insightly offers reporting features that allow you to track and analyze your sales performance, marketing efforts, and other key metrics. This helps in making data-driven decisions.

7. Collaboration Tools: Insightly includes features for team collaboration, including file sharing, commenting, and @mention notifications to keep everyone in the loop.

8. Integration with Third-party Apps: It integrates with a variety of third-party applications like Google Workspace, Office 365, Mailchimp, QuickBooks, and more, allowing you to connect your CRM with other tools you use.

9. Mobile Accessibility: Insightly offers mobile apps for iOS and Android devices, allowing you to access and manage your CRM data on the go.

10. Security and Data Protection: It provides security features like role-based access control, data encryption, and compliance with industry standards to ensure the safety of your data.

11. Customization: You can customize Insightly to suit your specific business needs by adding custom fields, creating custom reports, and modifying workflows.

Remember that the availability of certain features may vary depending on the subscription plan you choose.

Insightly is used by a wide range of businesses, from small startups to larger enterprises, and it's particularly popular among businesses that need a combination of CRM, project management, and collaboration tools in one platform.